Buy And Sell Cars For Profit!

Buy a truck and get an AK47? Huh?! I’m not kidding! This car dealer from the midwest offered an incentive to anyone that buys one of his trucks where they would get a voucher for a free AK47.

Was this controversial?

Heck yes it was controversial! Controversial enough to attract CNN.

Did it create a buzz and get people talking?

Heck YES again – especially since he got on national and possibly international news because of his offer!

(By the way; I have no idea if that red image of a gun is an AK47. I just thought it looked cool.)

I don’t want this to turn into some moral thing here (like the CNN talking head news babe interviewing him was trying to do), but whatever your belief system is about guns – pro or con – the bottom line is: this guy offered an incentive for people to want to buy a vehicle from him instead of someone else.

And guess what?

It paid off big time!

He sold about 35 MORE vehicles than he normally would have done by offering the incentive.

Why?

Because it was unique and unusual.

Because it created a buzz and got people talking.

Because he offered something of value.

I’m not advocating that you give guns as incentives for people to buy your used car (but I’m sure you can see the genius in doing that), but what if in the title of your ads you put something like:

Buy My Car And Get Free Dinner For 2!

Would that headline attract attention to your ad?

Yes.

Would that headline make your ad stand out from all the other boring ads?

Yes.

Do people often put more value in a “FREE dinner at Freds Restaurant” over a drop in the price?

Yes.

Is it possible that you could sell your car faster?

Yes.

And you could scale this incentive to work for whatever price-point your car is selling for too. If you’re selling a cheap car then offer a $10.00 gift card to In And Out Burger or whatever.

If you’re selling a more expensive car with a lot more room for profit, then offer something of greater value like a gift card to a better restaurant, or a free golf lesson, or whatever you can think of that would have value and get your ad noticed.

The free dinner thing seems good to me because everyone eats. However, what you give for free might be unique for your area thus giving a higher perceived value than just  a restaurant gift card might.

The point is that even if they don’t buy your car – it will probably get them to look at your ad.

I would love to hear from others if they have tried something like this when selling a car.

Instead of emailing me about this, please leave a comment below.

Adios,

Steve

P.S. Oh yeah, here is the actual video:

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Tags: buy a car, buy a truck

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